Privacy Policy

Effective Date: June 11, 2026 Last Updated: June 11, 2026

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Cobalt Ed ("Cobalt Ed," "we," "us," or "our") provides enrollment marketing and admissions services for private schools. This Privacy Policy explains how we collect, use, share, and protect personal information when you visit our website, www.cobalted.com](the "Site"), or submit your information through our advertisements, including lead forms on Facebook and Instagram ("Meta Lead Ads").

By using our Site or submitting a lead form, you agree to the practices described in this Privacy Policy.

1. Information We Collect

Information you provide directly. When you fill out a form on our Site or a Meta Lead Ad, we may collect:

• Name
• Email address
• Phone number
• Zip code or city
• Your child's grade level or intended enrollment year
• The school or program you are interested in
• Any other information you choose to provide in form fields or messages

Information collected automatically. When you visit our Site, we and our service providers may automatically collect:

• IP address and approximate location
• Browser type, device type, and operating system
• Pages viewed, time on site, and referring URL
• Cookie identifiers and similar tracking technologies, including the Meta Pixel and Google Analytics

Information from third parties. When you submit a Meta Lead Ad form, Meta Platforms, Inc. transmits the information you entered to us. Your use of Facebook and Instagram is also governed by Meta's own Privacy Policy, available at https://www.facebook.com/privacy/policy.

2. How We Use Your Information

We use the information we collect to:

• Respond to your inquiry and connect you with the school or enrollment program you expressed interest in
• Contact you by phone, email, or text message about admissions, open houses, deadlines, and related enrollment information
• Provide, operate, and improve our Site and services
• Measure and improve the performance of our advertising campaigns
• Comply with legal obligations and enforce our terms

Text messaging. If you provide your phone number, you may receive calls or text messages from us or the school you inquired about. Message and data rates may apply. You can opt out of texts at any time by replying STOP.

3. How We Share Your Information

We do not sell your personal information for money. We share personal information only as follows:

• Partner schools. If you submit an inquiry about a specific school or program, we share your information with that school so its admissions team can contact you.
• Service providers. We use third-party vendors for hosting, customer relationship management (CRM), email and SMS delivery, analytics, and advertising. These providers may access your information only to perform services on our behalf.
• Advertising partners. We use the Meta Pixel and similar tools that may share browsing data with Meta and other ad platforms to measure ad performance and deliver relevant ads. This activity may be considered "sharing" for cross-context behavioral advertising under some state privacy laws. You can opt out as described in Section 6.
• Legal compliance. We may disclose information when required by law, subpoena, or legal process, or to protect our rights, safety, or property.
• Business transfers. If we are involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.

4. Cookies and Tracking Technologies

Our Site uses cookies, pixels, and similar technologies, including the Meta Pixel, to operate the Site, analyze traffic, and measure advertising. You can manage cookies through your browser settings. You can also adjust your ad preferences directly with Meta at https://www.facebook.com/adpreferences, and opt out of interest-based advertising through the Digital Advertising Alliance at https://optout.aboutads.info.

5. Your Privacy Rights

Depending on your state of residence (including California, Colorado, Connecticut, Texas, Virginia, and others), you may have the right to:

• Know/Access the personal information we have collected about you
• Delete your personal information
• Correct inaccurate personal information
• Opt out of targeted advertising or the "sale"/"sharing" of personal information
• Non-discrimination for exercising any of these rights

To exercise these rights, contact us at the email address in Section 10. We will verify your request and respond within the time required by applicable law. You may also designate an authorized agent to submit a request on your behalf.

Opt out of targeted advertising: You can opt out of cookie-based ad tracking using the links in Section 4, or by emailing us with the subject line "Opt Out of Targeted Advertising."

Opt out of marketing communications: Use the unsubscribe link in any marketing email, reply STOP to any text message, or contact us directly.

6. Data Retention

We retain personal information for as long as needed to fulfill the purposes described in this policy — typically for the duration of the enrollment inquiry process and a reasonable period afterward — unless a longer retention period is required by law. When information is no longer needed, we delete or de-identify it.

9. Data Security

We use reasonable administrative, technical, and physical safeguards to protect personal information. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.

10. Changes to This Policy

We may update this Privacy Policy from time to time. The "Last Updated" date at the top reflects the most recent revision. Material changes will be posted on this page. Your continued use of the Site after changes are posted constitutes acceptance of the updated policy.

11. Contact Us

If you have questions about this Privacy Policy or want to exercise your privacy rights, contact us here. Phone: 602-905-0629

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